We’re a Jakarta-based production house that creates cinematic advertising films, branded content, and campaign photography—built for global collaboration and crafted with Southeast Asian soul.
Our core team brings decades of production experience across Indonesia and the region. We know how to turn complex challenges into smooth, story-first solutions. We’ve partnered with both local and international filmmakers, agencies, and brands—from nimble creative shops to global networks.
Our goal is simple: to deliver content that’s visually striking, emotionally grounded, and build to perform. Whether it’s a TVC in Jakarta, a branded short in Sumatra, or a stills shoot on a remote beach in Sumba—we make things happen, quickly, creatively, and without the usual production drama (unless you count sleep deprivation and caffeine high)
We believe every great story deserves the right crew. That’s why we build each team with care—pulling from Indonesia’s creative core and global collaborators alike—to bring your bold ideas to life
AMBI FAURI
With a background in advertising and film production, Ambi started in Account Management before joining Shooting Gallery Asia. His career led him across Southeast Asia and China, building a global production network
In 2012, he founded Fat Belly Pictures. In 2022, Plana was born, built on his belief that a production company should feel like home: fast, reliable, and always in sync with creative ambition.
His love for filmmaking is only rivaled by his love for great food and fine whisky.
EDWIN SYAMSUDDIN
After a decade in finance, including a role as Section Head at Bank Mandiri, Edwin took a wild turn into the creative industry. In 2013, he joined PT Fatbelly Pictures, then co-founded Plana in 2022.
At Plana, he makes sure the numbers make sense, so creativity doesn't have to worry. He keeps the production company financially grounded, so every wild idea gets its wings.
His obsession with spreadsheets is second only to his obsession with kecap manis